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Written by Aenn Seidhe Priest
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Wednesday, 17 December 2008 11:52 |
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In a way, fakes are the price companies pay for immodesty. The likes of Sony, Sennheiser, Audio-Technica pay the price for hyping up their own products, for making people want the image of their product, for generating cravings. Counterfeiting is the natural negative response to marketing brainwash.
There are very few (if any) fakes of Denon headphones, as an example, and Denon is a modest company that makes quality the main appeal of products (that has begun to change as of recently, with marketing campaigns and such), not a fake "appeal" by extolment with ads.
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http://www.bose.co.uk/GB/en/pop-up/Popups_be_sure_its_bose-warning.jsp
There seems to be quite a few online warehouses, based in China, who produce such counterfeit products. But there is a curious side to the whole fake headphone philosophy, and that is: why are, truly popular headphones never counterfeited?
Where are the Grado's, where are the fake Sennheiser HD range, where are the fake Bose Quite Comfort headphones or Bose AE and OE’s?
Why are there such benine models being copied? Models like the Pioneer DJ headphones, the Audio Technica AT-ES7 (hardly a main stream choice)?
The answer points to the aspect of what moulds are available and cheap enough to produce. The CX300 earphone design for example, has been used by many other companies, legitimately. Unfortunately, they have also produce what is regarded as the most counterfeited headphones on the market today. Why? Because it's a cheap and simple mold.
Why copy the Shure E2C, when we have a new SE line, that are selling like hotcakes? What about new and popular lines like the Equation Audio RP21, or the famous Sennheiser DJ range?
The Underline thing is, that counterfeits often start out badly, and then become more accomplished as time moves on. However in the interest of making money, there are always shortcuts somewhere.
In the case of other manufacturers, maybe it’s the fact that they haven’t been spotted yet, but it seems that there are specific reasons for counterfeiting headphones. Popularity seems to be a good, if not a definitive reason for creating fakes. If it was a definitive reason, I’m ‘Shure’ we’d be seeing a lot more fakes on the market.
Counterfeiting the Audio Technica AT-ES7. Honestly, as if they’re isn’t better choices out there!